Broad Street Mall

Broad Street Mall

Broad Street Mall was acquired by Fund I in June 2001 and sold in March 2004.

At acquisition, Broad Street Mall was a well-located shopping centre within the main retailing pitch in Reading. However, the property was suffering from a bad image, tired fixtures and fittings, a poor tenant mix and increasing competition from a recently-completed higher quality shopping centre.

During our ownership, Doughty Hanson implemented operational improvements to branding, marketing and property management, and adjusted the tenant mix, resulting in a 50% increase in footfall and a 38% increase in net operating income.

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