TAG Heuer International SA was acquired by Doughty Hanson in 1995 leaving the former owner and management with significant equity ownership.
Located in Neuchatel, Switzerland, it is one of the world’s leading producers of prestige sports watches. The company has demonstrated an exceptional record in developing its brand image.
In September 1996, the company was successfully listed on the New York and Zurich stock exchanges with a market capitalization of SF 1,141million. TAG Heuer was acquired subsequently by luxury goods group, LVMH, in November 1999.