North American Membership Group (“NAMG”) was acquired by Doughty Hanson in October 1999.
Based in Minnetonka, Minnesota, NAMG is an affinity marketing organisation which successfully combines membership, publishing and merchandise marketing into one business.
NAMG caters to enthusiasts who pay membership dues in exchange for club benefits, which include a monthly magazine and access to proprietary books, videos and events.
It also operates special interest fan clubs including the North American Fishing Club, Handyman Club of America, National Home Gardening Club, PGA TOUR Partners Club, Cooking Club of America, Creative Home Arts Club and the History Channel Club.
The company was sold in July 2007.